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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
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SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
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Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
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How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
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How to get more for less- Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
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FOMO-inducing facts that should sway your CMO to go all in on app marketing
A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.
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App UX: The fundamentals you need to know in 2023
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
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The essential KPIs for apps and how to track them
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
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