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Deep linking is essential for connecting a fragmented mobile ecosystem, but few marketers know how it's really done. Our new guide reveals it all.
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Deep-linking is a must-have component of any user acquisition, but it's not built for proper Facebook attribution. Learn more inside.
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Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
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In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.
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Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
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With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
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Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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What is a user flow? Learn how to create it, how a flow chart looks and read about real examples and the best practices you need to know.
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Hunker down or double down? Read our blog post to learn the best recession-proof app marketing success strategies.
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The world economy is undergoing a recession - Read & learn how to optimize existing funnels, and stream customer experiences to gain advantage.