Drive awesome customer experiences

Our customer experience and deep linking suite lets you create personalized, contextual journeys straight to your app to increase conversions and revenue while preserving customer privacy.

Seamless customer journeys that drive user acquisition and retention

CX and deep linking by AppsFlyer: Increase conversions

Increase conversions with engaging customer journeys

Smooth end user experiences have a direct impact on revenue, loyalty, and LTV. That’s why we developed our suite of engagement tools that let you create exceptional experiences and deliver 2-5X more conversions for true return on experience (ROX).

CX and deep linking by AppsFlyer: Create and manage digital experiences with ease

CX and deep linking by AppsFlyer: Create and manage digital experiences with ease

Your customers interact with your brand across numerous online and offline touchpoints. Our engagement suite allows you to create, manage, and measure mobile marketing campaigns across every major channel, including email, social media, mobile web, QR codes, and more.

CX and deep linking by AppsFlyer: Maximize performance

Maximize performance in the era of privacy with owned media

Owned media has always been instrumental for customer acquisition and remarketing, and as the industry continues to change it’s becoming even more important. Running owned media campaigns with our engagement suite enables you to ensure user privacy and security while supporting your growth goals.

Don’t just take our word for it

CRED AppsFlyer Customer OG
Higher first payment rate
Higher eligible user rate
“Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLink and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences and improve business outcomes.”
photosi success story - OG
Increase in
user acquisition
Increase in
“Smart Banners doubled our installs, and because they leverage existing web traffic, it effectively cost us nothing. We’ve basically created a new market from the website thanks to AppsFlyer.”
Pizza Hut AppsFlyer Customer OG
“OneLink was simple, powerful, and ready to go out of the box – everything we needed to run a bold offline campaign with full confidence we could attribute key in-app events with the same granularity as online campaigns.”

Customer experiences

Better experiences are the key to better marketing. Discover how our customer experience and engagement suite lets you create exceptional experiences that convert across channels and operating systems.


Boost UA and engagement with frictionless digital journeys from your mobile website to in-app content.

Email icon - AppsFlyer product


Ensure smooth, contextually relevant email-to-app experiences, even when ESPs wrap your links.

Text-to-app icon - AppsFlyer product


Engage users with discounts, limited-time offers, and more using dynamically generated short links.

Offline-to-app icon - AppsFlyer product


Route users seamlessly into their app from QR code scans taken at key engagement points such as in-store displays, CTV, and packaging.

Social-to-app icon - AppsFlyer product


Deliver customer experiences that convert while measuring engagement, installs, and loyalty through your social media platforms.

Referral-to-app icon - AppsFlyer product


Build on the trust that already exists between friends to drive new users to your app through direct referrals, user invites, and content sharing.

Our deep linking engine does the hard work so you don’t have to

OneLink, our deep linking technology, automatically sends the user either directly to the chosen in-app content, or to download the app in the right app store.

CX and deep linking by AppsFlyer: OneLink technology
CX and deep linking by AppsFlyer: OneLink technology

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Frequently asked questions

I’m a marketer. I want to learn more about deep linking, where should I look?

We have a few resources ready-made for you. For some in-depth reading, take a look at Deep linking 101.

Does AppsFlyer offer deferred deep linking?

Yes, our OneLink technology understands where to direct a user regardless of whether an app is installed or not. If the app is not installed, deferred deep linking occurs: users are directed to the right app store, after which they are routed to the desired in-app content.

Do I need OneLink if I use iOS Universal Links or Android App Links?

Yes, otherwise you’ll still have to create links for each platform. OneLink leverages Apple and Android’s deep linking mechanisms (iOS Universal Links and Android App Links, respectively), allowing you to create a single link that automatically determines the best way to route your users so that they always arrive at their destination regardless of channel, platform, or OS.

Can I use deep links without being a paid, AppsFlyer customer?

Yes! You start using deep linking today, along with attribution and other core capabilities. Check out of our “Zero budget marketing plan” for more info.

What attribution data can I get from OneLink deep links?

Our deep links contain rich attribution data about user journeys including what campaign they came from, who referred them, what content they saw when clicking on the link, and more. This contextual information helps you deliver a smooth, relevant experience from the click to when the app is opened.

Ready to boost your revenue with exceptional user experiences?