Product news

Stay up to date on new features, powerful integrations, product improvements, and other important announcements from AppsFlyer.

ROI360 announcement - featured

5 min read

Announcing ROI360: ROI measurement as it should be

Meet ROI360, AppsFlyer's solution for a complete, accurate & fresh ROI measurement. Gain a full view of performance while saving time & resources.

Null CV modeling - OG

6 min read

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.

CTV-투-모바일 어트리뷰션

5 min read

Measure CTV ad impact today with CTV-to-mobile attribution

Learn how CTV-to-mobile attribution works, read how to leverage it, and understand how to measure the impact of CTV campaigns on mobile growth.

Predicting everything in iOS - featured image

6 min read

Predicting the unpredictable - Complete iOS measurement using predictive analysis

Predicting the unpredictable - Read our complete iOS measurement using predictive analysis.

Putting value into LTV predictions - featured

7 min read

Putting the value into LTV predictions

Learn about the different phases and transitions of our predictive analytics product - from the initial phase to the upcoming GA.

Scaling digital experiences with Amplitude and AppsFlyer Audiences - featured

4 min read

Scaling digital experiences with Amplitude and AppsFlyer Audiences

We’re excited to announce our new Audiences integration with Amplitude. Find out how it can help your marketing and product teams.

データとコストの評価基準を変える、Single Source of Truthの3つの切り口 - スクエア

4 min read

3 ways Single Source of Truth can transform your data and cost metrics

In this post, we'll break down the three ways in which SSOT by AppsFlyer can transform your data and help you get actionable insights.

Pages produit personnalisées : une opportunité à saisir

6 min read

Finally getting the middle mile right with custom product pages

We’re thrilled to announce that, along with Apple’s release of CPPs for iOS 15, AppsFlyer will support the feature and drive even more value from it.

Why we’re doubling down on CTV - OG

5 min read

The next frontier: Why we’re doubling down on CTV and you should too

Find out why you should invest in CTV marketing and what types of solutions AppsFlyer's CTV measurement suite offers for marketers.

iOS 15 : Annonce de la solution AppsFlyer pour Private Relay

4 min read

iOS 15: Announcing AppsFlyer’s solution for Private Relay

We are excited to announce AppsFlyer’s solution for Private Relay, which enables Private Relay users to enjoy deferred deep linking.

Explore more resources

icon-use-cases

ico-masterclass

ico-helpcenter

icon-ceo-blog

ico-performance-index

Performance index

ico-ios-14-resources

iOS resource hub

Ready to start making good choices?